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The Advisory Board Company and Foundation Radiology Group Host Free Webinar July 19th, 2012 on Strategies to Increase Imaging Referrals

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Join the Advisory Board Company and Foundation Radiology Group on July 19th, 2012 from 3pm-4pm EST for a special webinar to review strategies to build imaging referrals.  With radiology programs experiencing stagnate or declining volumes, hospitals must prioritize the creation of referral strategies to build market share and secure financial health. A key component to this success lies in an effective outreach strategy to engage those physicians that refer studies and in the proper data aggregation and analysis to generate a clear picture of referral chain patterns and volume variation.

This web conference will feature imaging experts Robin Brand of the Advisory Board Company and Dr. James Backstrom, the Chief Medical Officer of Foundation Radiology Group and a 2012 Best Doctor as named by Pittsburgh Magazine.  The goal of this seminar will be to review commonly deployed outreach models and to assist in identifying the analytics to target those physicians offering the greatest revenue opportunity.  The session will also review a number of tactics, including Foundation’s own unique FRIENDS outreach program, designed to elevate the quality and tracking of outreach visits made to referring practices.

Dr. James Backstrom was quoted, “In today’s environment of bundled payments and competition from public and private entities, establishing stronger relationships with referring physicians has become paramount to the success of diagnostic imaging departments. “  Dr. Backstrom added, “Community hospitals can no longer rely on organic growth or being the only game in town.  The whole dynamic has changed and being proactive with referring physicians is vital to maintain or grow revenue and volume.”

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